engage

engage support their consumer goods clients with a range of products, covering three areas of activity as folows:

Commercial assessment. We use bespoke technology in the form of engageAssess™ to assess how organizations perform – benchmarking – adn to diagnose the reasons why activities are not performed at a higher standard. This could be a lack of information, business process, communication, capability, organizational structure or motivation.

Strategy. We have developed a unique approach to connecting consumer priorities to the in-store world controlled by retailers, called Purchase Activation™. We work with our clients to develop effective consumer marketing strategies and then use bespoke research methodologies and analysis tools to identify the most appropriate in-store marketing mix to deliver best returns. Our tools enable our clients to calculate returns on in-store marketing investment. Lastly we work with our clients to develop an effective proposition to motivate retail partners to support their brands in-store.

Enabling. We work with our clients to better enable their teams to perform better by implementing new business process, organization structures, roles and responsibilities and competency.

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