As the UK struggles, digital and shopper marketing thrives in India

Two articles this week illutsrate the pressure the UK is feeling – the first shows how prices are souring as sales collapse. The second shows the decline in shoppers… If the economy is not yet in recession, consumer goods probably is. Yet in India the rise of digital and shopper marketing are inidcators of exuberant growth. Note also that this embraces the millions of ‘general trade’, independent retaillers! <a href=";>


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