Wake up Mr. Retailer – the shopper is now in charge!

It will be interesting to see how 2012 pans out, and even more interesting to see how it is viewed years from now. It’s still January and yet apparently Tesco is wobbling, Carrefour is in crisis and social and mobile technology is crippling retail.

I’d love to know what you think – I happen to agree that there are times when social and mobile are overblown, but we are clearly on the cusp of a revolution in the way people shop. Power, which moved from manufacturer to retailer, is now moving to the shopper – and retailers which have not invested in the relationship they have with shoppers will struggle.
Is this the year hat retailers finally realize that you can’t build a brand on price and discount alone – that it is too easy to get beaten at that game? If the suggestion here that the CEO of Carrefour plans to respond b cutting prices is anything to go by, then the answer is no.
The age of the shopper – interesting times indeed.

What do you think the retail landscape will look like in five years time? Will a big gun hit the wall? Will they respond? Will bricks and mortar still. E where we buy, or will expensive store become showrooms or just white elephants?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s