Shopper marketing is revolutionizing the consumer goods industry. The right shopper marketing program can maximize a brand’s potential. Whether you are in sales, marketing or trade marketing with a manufacturer; in buying or marketing for a retailer, or working in an advertising agency or research company, the reality of how shoppers interact with brands has a fundamental impact on your work. With engage’s experience, insight and practical, powerful and proven approaches – including our 5-Step Model – you can better understand the world of shopper marketing, how it impacts your world, and how performance can be improved.
At engage, we have built a network of passionate shopper marketing practitioners with a pedigree in retail, consumer goods manufacturing, and research. We will help you navigate the intricacies of the inter-connected network of activities and behaviors for optimum results.